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    Heilbronn-Franken: region of global market leaders

    For generations now, true to the motto "Every time a little bit better", many businesses in the Heilbronn-Franken region have secured a place for themselves as global leaders. Many family-run and medium-sized businesses have made a name for themselves worldwide in mostly small and narrow market segments. Through continual improvement and innovative ideas they have situated their products and technology at the forefront of competition. But the region's businesses understand much more by "innovation": making something more useful, better, more efficient – in processes, manufacturing procedures, communication, at the work place or in the service rendered to the customer – this sets our region's businesses apart.

    Professor Bernd Venohr was able to demonstrate this in his study on German global market leaders – and much more as well : according to his study in relationship to the number of inhabitants the Heilbronn-Franken region exhibits the highest density of global market leading businesses in all of Germany. The region's front-runner is the Hohenlohe district, followed by the Main-Tauber district, the urban district of Heilbronn, Schwäbisch Hall and the rural district of Heilbronn. All the constituent regions of Heilbronn-Franken are among the Top 10 in the nation!

    This fact is reason enough to communicate the Heilbronn-Franken region's source of pride and unique selling point under the caption "Heilbronn-Franken: region of global market leaders".

    But who or what is a global market leader?

    A global market leader is someone who is the worldwide leader in his respective market segment, i.e., who is among the first three business in this segment measured by amount of turnover.

    According to Profession Bernd Venohr, this definition relates the leading position of a company to the turnover or the amount of product sold.  In addition, however, the qualitative criteria must be taken into account that underlie the quantitative features.

    Quelle: Prof. Dr. Bernd Venohr, 2010

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